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TechnologyFortune 500
Token-Gated Athlete Takeover
Discord
15K+Premium Subscriptions
The Challenge
Discord wanted to deepen engagement in their sports and gaming communities through exclusive athlete access, but lacked a framework for creating premium fan-athlete interactions at scale.
The Solution
- Designed 'Token-Gated Athlete Takeover' series concept
- Created digital collectible unlock mechanics for private channels
- Built athlete onboarding and content creation playbook
- Established new standard for fan-athlete interaction on platform
The Results
15K+Premium Subscriptions
NewFan-Athlete Standard
Sports& Gaming Integration
"
Uche designed and executed a 'Token-Gated Athlete Takeover' series where fans could unlock private Discord channels through digital collectibles. The pilot generated over 15,000 new premium subscriptions and set a new standard for fan-athlete interaction on our platform.
— Annie Porter
Director of Marketing Strategy & Operations, Discord
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