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RetailFortune 500
Tokenized Athlete Engagement
Nike / Jordan Basketball
+11%Youth Market Engagement
The Challenge
Nike's Jordan Basketball division needed to bridge the gap between traditional athlete partnerships and the emerging world of digital engagement. They wanted to attract younger consumers while maintaining premium brand positioning and securing exclusive access to top draft prospects.
The Solution
- Introduced a tokenized engagement model for the next-gen basketball line
- Blended digital collectibles with physical product drops for hybrid experiences
- Created exclusive early-access programs for community members
- Developed athlete partnership frameworks that integrated digital and physical touchpoints
The Results
+11%Youth Market Engagement
3Draft Prospects Secured
NewPartnership Model Created
"
Synergy Seven Consulting didn't just help us sign athletes—they helped us reimagine what athlete partnerships could be. Uche introduced a tokenized engagement model for our next-gen basketball line, blending digital collectibles with physical product drops.
— Sandra Idehen
Global VP/GM, Jordan Basketball, Nike
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