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TechnologyFortune 500
Esports Partnership Pipeline
Twitch
+24%Sponsored Stream Revenue
The Challenge
Twitch needed to bridge the gap between esports athletes and mainstream brand partnerships, creating deals that felt authentic to live-stream content while delivering measurable brand value.
The Solution
- Built and managed talent pipeline of 20+ streamers and pro gamers
- Structured deals integrated seamlessly into live-stream content
- Created brand ambassador program framework
- Developed performance metrics for streaming partnerships
The Results
+24%Sponsored Stream Revenue
3New Ambassador Programs
4 MoExecution Timeline
"
Uche built and managed a talent pipeline of 20+ streamers and pro gamers, then structured deals that integrated seamlessly into live-stream content. The result was a 24% increase in sponsored stream revenue and the launch of three new brand ambassador programs in under four months.
— Anish Godhwani
Director of North American Partnerships, Twitch
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